Annual Academic Seminar YES 2025 (Yearly E-PhD Seminar): “From Ideas to Impact: The Role of Mindset, Innovation, and Business Strategy”

Annual Academic Seminar YES 2025 (Yearly E-PhD Seminar): “From Ideas to Impact: The Role of Mindset, Innovation, and Business Strategy”

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Annual Academic Seminar YES 2025 (Yearly E-PhD Seminar): “From Ideas to Impact: The Role of Mindset, Innovation, and Business Strategy”

On the afternoon of November 13, 2025, the Academic Committee of the English-language Doctoral Program (E-PhD) and the Institute for Sustainable Development at National Economics University (NEU) organized the annual academic “Yearly E-PhD Seminar”—YES 2025—with the theme “From Ideas to Impact: The Role of Mindset, Innovation, and Business Strategy.”

An overview of the seminar

Attending the seminar were Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU; Prof. Dr. Le Quoc Hoi, Co-Director of CFVG; Assoc. Prof. Dr. Nguyen Vu Hung, Editor-in-Chief of the Journal of Economics & Development; and Assoc. Prof. Dr. Le Quang Canh, Director of the Institute for Sustainable Development. They were joined by many members of the E-PhD Program Academic Committee; leadership representatives from departments, faculties, institutes, and centers; PhD candidates; reviewers; and experts from various universities and research institutes.

Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU, delivers the opening remarks

In his opening remarks, Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU, welcomed the speakers, guests, and PhD candidates, affirming the seminar’s significance as an open academic space that helps foster creative thinking and research capacity among E-PhD candidates.

Prof. Nguyen Thanh Hieu said: “This is the sixth seminar within the E-PhD program, initiated by the E-PhD Program Academic Committee. This event provides a forum for PhD candidates, early-career lecturers, and researchers to exchange ideas and knowledge and expand their academic networks. The seminar is meaningful not only to NEU but also to everyone passionate about research and scholarship.

After eight years of implementation, the E-PhD program has seen 20 PhD candidates successfully defend their doctoral dissertations; 58 PhD candidates are currently enrolled; and 42 articles by PhD candidates have been published in reputable international journals indexed in WOS/Scopus, with many other manuscripts under review. Today’s seminar is a valuable opportunity for PhD candidates to present their research findings and receive feedback from faculty members and experts to further refine their work. It is also an opportunity to demonstrate quality and affirm NEU’s commitment to international academic integration.”

The main theme of this year’s seminar was “From Ideas to Impact: The Role of Mindset, Innovation, and Business Strategy.” The program comprised two sessions featuring five in-depth presentations, offering multidimensional analyses and suggesting new approaches, thereby helping deepen participants’ understanding of this important topic.

Prof. Dr. Tam Nguyen, Nottingham Business School, Nottingham Trent University (United Kingdom), shares insights at the seminar

Assoc. Prof. Dr. Bach Ngoc Thang, Deputy Director of the Institute for Sustainable Development, moderates the seminar

In the keynote session, Prof. Dr. Tam Nguyen from Nottingham Business School, Nottingham Trent University (United Kingdom), delivered a presentation titled “Reshuffle Business Strategies in Response to Natural Disasters.” Moderated by Assoc. Prof. Dr. Bach Ngoc Thang of NEU, the presentation offered in-depth analyses of the capacity to restructure business strategies in the context of natural disasters, climate change, and global challenges.

Delegates attending the seminar

The program continued with a session of presentations by E-PhD candidates chaired by Dr. Nguyen Hoang Linh of NEU. Four papers were presented and discussed in lively exchanges, reflecting diverse research directions: From Knowing and Being to Doing: A Sustainability Mindset Perspective on Electric Vehicle Purchase — PhD candidate Dau Thu Huong (Cohort 4); Understanding Postgraduate Study Intentions among Vietnamese Gen Z Employees: A Motivational Perspective — PhD candidate Nguyen Quynh Trang (Cohort 4); The Effect of Technological Change on Employment — PhD candidate Nguyen Hoang Hieu (Cohort 5); Why Don’t Unhappy Customers Walk Their Talk: Ethical Judgment-Intention-Behavior Gap in Negative Word-of-Mouth on Social Media — PhD candidate Nguyen Minh Hoa (Cohort 6).

The papers received extensive discussion and valuable feedback from the discussion panel and participants, reflecting the spirit of learning, sharing, and in-depth scholarship within the E-PhD candidate community.

Assoc. Prof. Dr. Le Quang Canh, Director of the Institute for Sustainable Development, delivers the seminar’s concluding remarks

Concluding the seminar, Assoc. Prof. Dr. Le Quang Canh, Director of the Institute for Sustainable Development, emphasized: “(i) Good ideas are the foundation for positive impact; (ii) The world changes very quickly; ultimately, only genuine value endures. The value of the academic community is reflected in academic thinking, scientific methodology, and, above all, academic honesty and integrity, which are also the core values of the academic community.”

The seminar concluded in an atmosphere of openness, collaboration, and meaningful academic exchange. YES 2025 was not only an opportunity for PhD candidates to showcase their research findings but also a testament to their tremendous efforts, the University’s support, the effective work of Academic Committee members, and the passion and tireless efforts of professors, faculty members, and PhD candidates. The sixth annual YES seminar concluded successfully, providing a forum for academic exchange between PhD candidates and scholars and gradually advancing the academic integration of NEU’s academic program and research.

Article and photos: Institute for Sustainable Development and Department of Communications

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.

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