As part of the practical learning activities, from August 21-22, 2026, over 100 students of the Executive Master of Business Administration (EMBA) Program Classes 14 and 15 from the National Economics University successfully concluded their surveys, practical consultations, and seminars at Cantho Eco Resort.

The delegation was accompanied and guided by: Assoc. Prof. Dr. Nguyen Xuan Thang – Deputy Director of the Graduate Training Institute; Prof. Dr. Nguyen Thi Tuyet Mai – Senior Lecturer, Institute for Sustainable Development; Dr. Truong Tuan Anh – Director of the Hanoi Vietnam-France Management Training Center; Dr. Nguyen Duc Hoa – Deputy Head of Training Department, Graduate Training Institute; MSc. Dang Hoang Dinh – Graduate Training Institute; along with students from Classes 14 and 15 of the Executive MBA Program.

Practical learning is a crucial component of the Executive MBA Program at the National Economics University, aimed at enhancing the connection between classroom teaching and real-world business management and operations. In Can Tho, students participated in surveys and practical consultations at Cantho Eco Resort and attended the Seminar on “Strategic Development Orientation for Sustainable Tourism Ecosystem at Cantho Eco Resort.”

The delegation during the consultation session at Cantho Eco Resort

Here, representatives of Cantho Eco Resort’s leadership introduced an overview of the organizational model, governance mechanisms, and operational methods of the resort. Through practical sharing, students gained insights into management activities, business organization, and service development in the tourism and hospitality sector.

In addition to the tour, the program allocated time for exchanges and discussions between students and representatives of Cantho Eco Resort. Various issues related to the practical operations of the enterprise were raised, focusing on business strategy, marketing orientation, operational organization, and service supply system development. The students’ questions were addressed by the resort representatives based on management experience and practical implementation.

On behalf of the delegation, Assoc. Prof. Dr. Nguyen Xuan Thang expressed sincere gratitude for the warm reception and practical insights shared by the leadership of Cantho Eco Resort, contributing to helping students connect the knowledge acquired in the training program with real-world management and operations at enterprises.

Assoc. Prof. Dr. Nguyen Xuan Thang – Deputy Director of the Graduate Training Institute speaks at the Seminar

At the Seminar, students from cohorts 14 and 15 actively presented papers and engaged in lively discussions, drawing on their specialized knowledge acquired through training combined with practical experience in business management and operations.

The students of the Executive MBA Program presented three in-depth papers, including: Strategic Business Orientation of Cantho Eco Resort following the “one destination, multiple services” model; Strategic Marketing Orientation of Cantho Eco Resort within the expanded Can Tho tourism space; Development of the tourism and leisure service supply chain of Cantho Eco Resort.

Students from cohorts 14 and 15 presenting papers at the Seminar

The papers not only demonstrated the research capability and critical thinking of the students but also enriched the discussions at the seminar. The study trip was a great success, providing students of the Executive Master Program with a deeper, more vivid, and clearer understanding of resort business enterprises.

The Executive Master Program and students present souvenirs to the leadership representatives of Cantho Eco Resort

Article and photos: Graduate Training Institute