As part of the practical learning activities, from August 21-22, 2026, more than 100 students of the Executive Master of Business Administration (EMBA) Classes 14 and 15 from the National Economics University successfully concluded their field surveys, consultations, and seminars at WestFood Export Food Processing Joint Stock Company, Can Tho.

Program Overview

The delegation was accompanied and guided by: Assoc. Prof. Dr. Vu Thanh Huong – Director of the Graduate Training Institute; Dr. Dinh Le Hai Ha – Deputy Director of the Institute of International Trade and Economics; Assoc. Prof. Dr. Do Thi Dong – Director of the Center for Innovation and Career Development; MSc. Nguyen Xuan Tiep – Chief of Office of the Graduate Training Institute; along with students from Classes 14 and 15 of the Executive MBA Program.

Practical learning is a key component of the Executive Master of Business Administration curriculum at the National Economics University, aimed at enhancing the connection between classroom teaching and real-world business management and operations. In Can Tho, students participated in field surveys and consultations at WestFood Export Food Processing Joint Stock Company; and attended the seminar “Enhancing Competitive Capacity and Sustainable Development in the Global Export Agricultural Value Chain of WestFood.”

The Delegation at WestFood Export Food Processing Joint Stock Company

WestFood Export Food Processing Joint Stock Company is one of the largest agricultural processing plants in the Western region, built on an area of over 7 hectares with a total investment of 666 billion VND. The modern production lines and advanced automation technology enable the plant to achieve an annual output of 30,000 tons of finished products, meeting stringent export standards in many international markets. At the company’s headquarters, the leadership introduced and described the organizational model, management methods, and production operations.

The Group’s leadership also dedicated significant time to exchange, discuss, and address various questions from students on topics of interest such as business strategy, innovation in product development, the level of sustainable development, and the non-financial impacts of a business on the community. Assoc. Prof. Dr. Vu Thanh Huong, on behalf of the delegation, expressed gratitude for the warm reception by the leadership of WestFood Export Food Processing Joint Stock Company, Can Tho.

Assoc. Prof. Dr. Vu Thanh Huong – Director of the Graduate Training Institute speaking at the Seminar

At the Seminar, students from cohorts 14 and 15 actively presented their papers and engaged in lively exchanges, drawing on the specialized knowledge acquired through their academic programs combined with practical experience in business management and operations.

Students of the Executive MBA Program (NEU) presented three in-depth papers, including: Strategies to Enhance WestFood’s Position in the Global Agricultural Export Value Chain; Innovation in Product Development and Increasing Added Value for Agricultural Exports; ESG and Sustainable Development: From International Customer Requirements to Competitive Advantage.

Students from cohorts 14 and 15 presenting papers at the Seminar

The papers not only demonstrated the research capabilities and critical thinking of the students but also enriched the discussions at the seminar. The study trip was a great success, providing Executive MBA Program students with a more profound, vivid, and clear understanding of the food processing enterprises in Vietnam.

Some images within the program framework:

Article and photos: Postgraduate Training Institute