On the morning of December 26, 2025, the Faculty of Marketing, in collaboration with the Institute of Advanced, High-Quality and POHE Programs, organized the 2025 Career Counseling Day amid an increasingly competitive labor market that requires marketing professionals not only to have sound specialist knowledge but also to be flexible, creative, and quick to adapt to change. The program aimed to support students in taking a structured approach to career planning, helping them better understand themselves, their chosen professions, and the practical demands of the labor market.

The Faculty of Marketing’s 2025 Career Counseling Day brought together nearly 30 businesses

The event provided a space for direct connections between Faculty of Marketing students and reputable businesses, agencies, corporations, and recruiting organizations. Through networking, experience sharing, and counseling activities, students had opportunities to access practical information about working environments, career opportunities, and current industry development trends. Major businesses that participated and set up booths at the event included SUN HOUSE, Starbucks, MELATEC Group, FPT Software, and FPT Sen do, among others.

Representatives of businesses participating in the event

The 2025 Career Counseling Day brought together experienced speakers from reputable corporations, businesses, and organizations, representing a range of sectors including real estate, healthcare, finance and banking, fashion and retail, and technology. Featured speakers included Lai Thi Ngoc Dung, Marketing Director of Eurowindow Holding Group; Vu Thi Phuong, Deputy General Director and Chief Executive Officer of MEDLATEC International General Hospital (IMH); Nguyen Van Duy, Deputy Director of Military Bank (MB Bank), Van Xuan Branch; Phan Thanh Thai, Sales Director for the Together brand at Bac Giang LGG Garment Corporation; and Tran Nhat Minh, Global Business Development Partnerships Manager at FPT Software, FPT Group.

Lai Thi Ngoc Dung, Marketing Director of Eurowindow Holding Group, an expert with extensive experience in brand strategy development, integrated communications, and senior-level marketing management

Vu Thi Phuong, Deputy General Director and Chief Executive Officer of MEDLATEC International General Hospital (IMH), representing healthcare services marketing—a field with considerable potential as well as challenges

Nguyen Van Duy, Deputy Director of MB’s Van Xuan Branch, shares practical perspectives on marketing in finance and banking

Phan Thanh Thai, Fashion Sales Director for the Together brand at Bac Giang LGC Garment Corporation, representing the fashion and retail sector, which requires a flexible combination of creativity, data, and customer experience

Notably, the program featured Vu Hong Hanh, Digital Marketing Specialist at FPT Software and an alumna of the Faculty of Marketing, National Economics University (NEU). The return of accomplished alumni not only provided practical insights and updates on career trends but also offered powerful inspiration, helping students define their future personal development paths more clearly.

Representatives of FPT Software Company Limited (FPT Software), FPT Group, shared updates on digital transformation, technology, and marketing trends in the context of globalization, introducing students to new ways of thinking aligned with labor market requirements in the digital era

As part of the career guidance seminar, the program welcomed Ha Viet Phuong, General Director of Nhat Viet Alkari Joint Stock Company, who shared practical insights into innovative environments and adaptability skills amid a constantly changing labor market.

The Faculty of Marketing’s 2025 Career Counseling Day brought together experienced speakers from reputable corporations, businesses, and organizations

Beyond providing information, the Faculty of Marketing’s 2025 Career Counseling Day also enabled students to receive direct counseling and answers to questions about their personal direction, internship opportunities, and employment. This helped students clearly define their learning goals and develop skills suited to businesses’ needs and labor market requirements.

With support from the Faculty of Marketing, its lecturers, and partner businesses, the 2025 Career Counseling Day promises to deliver practical value, helping Faculty of Marketing students proactively seize opportunities, confidently shape their career paths, and prepare for sustainable careers.

Additional photos from the event:

Article and photos: Faculty of Marketing

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