On December 26, 2025, as higher education undergoes profound changes driven by digital transformation, artificial intelligence, and international integration, National Economics University (NEU) held a seminar on “Enhancing the Quality of the Business Analytics Program in the Digital Era” to provide a forum for academic exchange, experience sharing, and discussion of directions for developing the academic program to meet practical needs.

An overview of the seminar

Attending the seminar were Assoc. Prof. Dr. Bui Huy Nhuong, President of NEU; Prof. Dr. Nguyen Thanh Hieu, Vice President; Dr. Vu Van Ngoc, Dean of the Institute of Advanced, High-Quality and POHE Programs; leadership representatives from schools, departments, faculties, institutes, centers, and specialized units; lecturers; researchers; and business representatives.

Assoc. Prof. Dr. Bui Huy Nhuong, President of NEU, speaks at the seminar

Speaking at the seminar, Assoc. Prof. Dr. Bui Huy Nhuong emphasized: “Throughout its nearly 70-year history, NEU has always attached importance to quality assurance and enhancement, from education and scientific research to consulting and academic activities. The University has implemented and continues to implement a range of coordinated measures to continuously improve the quality of its academic programs.”

According to Assoc. Prof. Dr. Bui Huy Nhuong, rankings and accreditation results from domestic and international organizations confirm that NEU is among the higher education institutions in Vietnam with the largest numbers of accredited academic programs. Many of the University’s academic programs have been recognized by reputable international accreditation organizations, notably ACBSP (United States). NEU is also a member of AACSB, one of the world’s leading networks for quality assurance in business education.

In particular, the University ranks among Vietnam’s leading institutions in terms of academic programs accredited by foreign organizations; 21 programs managed by the Institute of Advanced, High-Quality and POHE Programs have been accredited by ACBSP (United States). At the institutional level, NEU is currently a member of AACSB, an international accreditation organization in business and management education.

Regarding the Business Analytics program, the President noted that NEU began offering the program in 2019 and was one of the pioneering institutions in Vietnam. This seminar aimed to provide a forum for experts, businesses, and units within the University to review and assess the results achieved, while identifying strengths to build on and issues requiring adjustment and updates to ensure that the academic program keeps pace with the rapid development of the digital economy, artificial intelligence, and data science.

Assoc. Prof. Dr. Bui Huy Nhuong also noted that the Ministry of Education and Training (MOET) has issued academic program standards for several disciplines, emphasizing digital competency requirements. Therefore, in refining and updating the Business Analytics program, units must ensure full compliance with these common standards while flexibly adjusting program content to meet the practical needs of the labor market.

On this occasion, the President of NEU thanked the agencies, organizations, businesses, and experts that have supported the University over time and expressed his hope for continued close cooperation in developing the University’s academic programs in general and the Business Analytics program in particular in the digital era.

Prof. Dr. Mitch Cochran, University of California, San Bernardino, delivers an online presentation at the seminar

Dr. Vu Van Ngoc, Dean of the Institute of Advanced, High-Quality and POHE Programs, delivers a presentation at the seminar

Dr. Tran Hung, Faculty of Data Science and Artificial Intelligence, NEU, delivers a presentation at the seminar

Nguyen Truong Son, Digi Invest Joint Stock Company, delivers a presentation at the seminar

At the seminar, participants focused on discussing directions for updating program content in line with international standards, innovating teaching methods, strengthening learners’ digital competencies, and expanding business partnerships. The in-depth discussions contributed to strengthening the connection between theory and practice, enhancing academic quality and educational effectiveness, and improving the ability to meet the increasingly demanding requirements of the labor market in the digital era.

Participants exchange views and contribute ideas at the seminar

Through frank and thought-provoking discussions at the seminar, participants clarified many core issues in the delivery of the Business Analytics program and identified development directions suited to the context of artificial intelligence and the digital economy. Contributions from specialists and business representatives provide an important foundation for NEU to further refine the academic program toward greater modernization, practical relevance, and international integration, thereby affirming the University’s pioneering role in developing high-quality human resources to meet the development needs of Vietnam’s digital economy.

The seminar attracts interest from a large number of researchers, lecturers, and business representatives

Article and photos: Department of Communications

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.