As part of the annual activities aimed at enhancing global academic and practical experiences, the participants of the International Master’s Program IMD@NEU completed a meaningful 2-week Field Trip (from July 20 to July 31) at UWE Bristol (United Kingdom). This year’s trip notably marks the 15th anniversary of the strategic partnership between the National Economics University and UWE Bristol, offering participants the first-time opportunity to attend an international academic conference and present scientific research posters directly.

Celebrating 15 Years of NEU – UWE Bristol Collaboration and New Academic Advances

The Field Trip program is an indispensable part of the IMD@NEU Master’s curriculum, demonstrating the strong commitment of NEU and the Institute of International Education (ISME) to enhancing the quality of education to international standards, with a focus on real-world experiences for learners.

The highlight of this year’s journey is the joint NEU – UWE International Conference (NEU-UWE Conference: Global Innovation, Digital Futures and Sustainability). The event vividly exemplifies the enduring strategic partnership that has spanned 15 years between the two institutions.

IMD@NEU Participants Confidently Present at the Conference

At the international conference, IMD@NEU participants not only served as delegates but also actively participated in presenting scientific research posters (Poster Presentations). This is a unique academic opportunity for participants to publish in-depth research findings, engage in direct dialogue, and receive valuable feedback and advice from leading professors and experts from UWE Bristol and NEU.

Participants Who Presented Received Certificates from the International Conference

Profound Significance of the 2-Week Field Trip Experience

Instead of being confined to theoretical frameworks in the classroom, the 2-week Field Trip in the UK was designed with a diverse blend of in-depth academics, practical business insights, and cultural exchanges, providing practical value to the participants:

Elevating Management Thinking & Accessing Modern Analytical Technology

Students have the opportunity to directly engage in practical experiences at the Bloomberg Room of the Bristol Business School – a place to access standard global economic and financial data. A series of in-depth lectures on International Marketing & Branding, Business in the UK, and Critical Writing help students broaden their strategic vision and equip themselves with modern management thinking.

Classroom View at the Business School Lecture Theatre

Developing Research & Learning Capabilities through Project-based Learning

Through group work sessions (Student Project) and presentation skills training under the direct mentorship of British faculty members, students develop logical thinking abilities, practical problem-solving skills, and confidence in defending academic viewpoints in an international environment.

Students Exchange and Share Projects with Lecturers

Exploring Culture & Deepening Humanistic Knowledge

Field trips to leading cultural, historical, and educational centers in the United Kingdom, such as the academic city of Oxford, the world heritage city of Bath, and the capital London, help students gain a profound understanding of Western culture, enhance their life experiences, and refine their thinking as global citizens.

Delegation of Staff and Students Visiting the City of Bristol

Delegation of Students Visiting the City of Oxford

Community Engagement & Practicing Balance Skills (Mindfulness)

Alongside intense academic activities, cultural exchange events such as the Welcome Dinner, Summer BBQ, and the Mindfulness for Work & Study workshop provide students with opportunities to connect with friends, expand their network, and practice methods to balance the pressures of work, study, and life.

Cultural Exchange Activities

Institute of International Education (ISME) – Affirming Leadership in the Internationalization of Education

The Field Trip to UWE Bristol is a clear testament to the strategic direction of the Institute of International Education – NEU in enhancing global experiences for learners. Through a model that combines International Academic Standards – Business Practices – Cultural Exchange – Academic Research, the IMD@NEU Master’s program helps students develop a comprehensive skill set: expanding management thinking, affirming research capabilities, enhancing skills for working in multicultural environments, and building a prestigious professional network.

IMD@NEU Students and NEU Delegation at the Conference

“Bringing Master’s students to present at the International Scientific Conference during the Field Trip commemorating 15 years of NEU – UWE Bristol collaboration affirms the commitment of the Institute of International Education to providing a superior academic program where academic knowledge blends with global practical experience.” – Assoc. Prof. Dr. Le Trung Thanh, Director of the Institute of International Education, stated.

The study and work trip to UWE Bristol concluded with great success, leaving profound memories and serving as invaluable assets for IMD@NEU students on their path to global career advancement. The Institute of International Education – National Economics University will continue to expand strategic collaboration activities, offering numerous international learning and experience opportunities for future generations of students.

See more images from the 2-week Field Trip: