On the morning of August 25, 2026, the National Economics University announced the results and awarded the 5 design competitions for brand identity publications celebrating the 70th anniversary of the University. Out of 276 entries across various creative forms, 58 outstanding works were selected and honored, contributing to the narrative of NEU’s 70-year journey through diverse perspectives, emotions, and creative imprints.

Program Overview

Attending the program, among the guest delegates were: Musician Truong Quy Hai – Judge of the Song and Jingle Composition Competition; Mr. Bui The Ngu – Art Photography Expert, Judge of the Photography Composition Competition; MSc. Le Ha – Art Photography Expert, Judge of the Photography Composition Competition.

Representing the National Economics University were: Dr. Nguyen Huu Dong – Chief of the Party – Union Office, Chairman of the University Trade Union; Dr. Vu Trong Nghia – Head of the Communications Department, the organizing unit of the competition; along with representatives of the leadership from various units within and affiliated with the University, political-social organizations within the University, faculty members, award-winning authors and groups of authors, and a large number of students.

Dr. Vu Trong Nghia – Head of the Communications Department, the organizing unit of the competition, presented the summary report and announced the Commendation Decision

Towards the 70th Anniversary Celebration of the National Economics University (1956-2026), a series of 5 competitions were launched on November 1, 2025, featuring creative forms such as songs, jingles; brand stories; short stories, memoirs; videos, clips, and photos. After 5 months of implementation, the Organizing Committee received 276 entries, demonstrating the appeal and influence of the activity within the NEU community as well as among those who admire the National Economics University.

A distinctive feature of the competition series is the participation of various generations and groups of authors, from students, learners, alumni, NEU lecturers to authors outside the University, including those from Da Nang, Dong Nai, and many provinces and cities across the country. Whether currently studying, working at the University, or having left the alma mater many years ago, the authors share a love, pride, and desire to contribute to the 70-year journey of building and developing the National Economics University.

Not only diverse in terms of participants, the entries also bring a rich variety of approaches. Through each melody, story, memory, film frame, and image, the National Economics University is depicted from multiple perspectives, connecting traditional values with the rhythm of contemporary life and aspirations for the future. Many works are seriously invested, reflecting the spirit of innovation, the teacher-student bond, youthful vigor, and pride in the NEU alma mater.

Musician Truong Quy Hai – Judge of the Song and Jingle Composition Contest, delivers a speech

Assoc. Prof. Dr. Vu Huy Thong – Head of the Marketing Faculty, Judge of the contest, delivers a speech

Throughout the implementation process, the series of contests received attention and guidance from the university leadership. The judging panel, along with experts in each field, conducted research, discussions, voting, and scoring of the works according to the regulations, ensuring that the evaluation process was conducted seriously, objectively, and responsibly.

As a result, 58 outstanding works were selected to receive awards across 5 contests. Specifically, the Song and Jingle Composition Contest awarded 11 prizes; the Brand Story Composition Contest awarded 10 prizes; the Short Story and Memoir Composition Contest awarded 19 prizes; the Video and Clip Composition Contest awarded 7 prizes; and the Photography Composition Contest awarded 11 prizes.

In the Song and Jingle Composition Contest, the First Prize was awarded to the work “National Economics University – Aspiration to Soar” by the group of authors Bui Van Tan, Nguyen Khanh Duy, and Nguyen Huy Phuc. The Short Story and Memoir Composition Contest awarded the First Prize to author Le Huyen Chi; while the Brand Story category did not award a First Prize.

For the Video and Clip Composition Contest, the work “70 Years of Heritage Pulse – Aspiration to Reach New Heights” by Nguyen Vu Minh Quang and San Hoang Tu won the First Prize. In the Photography Composition Contest – the category that attracted the largest number of entries with 145 works – the First Prize was awarded to author Nguyen Van Do.

University leadership representatives present flowers in appreciation to the members of the judging panel

At the program, the National Economics University announced the decision to commend and award the authors and groups of authors with outstanding works. The university also expressed gratitude to the judging panel and experts who accompanied and contributed their expertise throughout the organization, evaluation, and selection of the works.

The selected compositions not only hold the significance of an award but also contribute to enriching the university’s media resources, spreading the history, identity, image, and aspiration for development of the National Economics University on the occasion of its 70th anniversary.

Student Nguyen Vu Minh Quang – Class Marketing 67C, representing the award-winning authors and groups of authors, delivers a speech

Representing the award-winning authors and groups of authors, student Nguyen Vu Minh Quang – Class Marketing 67C shared his emotions and pride in contributing to the series of activities celebrating the 70th anniversary of the university’s establishment. Nguyen Vu Minh Quang is also a co-author of the work that won the First Prize in the Video and Clip Composition Contest with “70 Years of Heritage Pulse – Aspiration to Reach New Heights.”

University leadership representatives and members of the judging panel present awards and flowers to congratulate the award-winning authors and groups of authors

From 276 submissions, each melody, written page, image, or film clip carries its own unique narrative about the National Economics University. Fifty-eight works have been honored as significant milestones in this creative journey, serving as a rich source of meaningful material to further disseminate the image, identity, and values of NEU to the community.

Concluding five competitions, the creative works and the sentiments conveyed will continue to accompany the series of activities leading up to the 70th Anniversary Celebration of the National Economics University in November 2026. Through this, the story of NEU, with its rich traditions, spirit of innovation, and aspiration for advancement, continues to be told by the voices of generations who have been, are, and will be connected with the institution.

Article and photos: Communications Department