On the morning of February 23, 2024, the Institute of International Education held a formal ceremony at which the Institute and the Faculty of Marketing at National Economics University (NEU) signed joint management procedures for the bachelor’s program in Digital Marketing offered in partnership with Leeds Beckett University (UK).

In line with the University’s policy to improve quality and standardize management procedures for international joint academic programs, the Institute of International Education and the Faculty of Marketing at NEU have collaborated to deliver and manage the bachelor’s program in Digital Marketing in partnership with Leeds Beckett University (LBU, UK). This is one of the first international joint academic programs at NEU to adopt this model. Following a period of discussion, consultation, and consensus-building, the two units agreed on coordinated management procedures and proceeded to the official signing ceremony.

The signing ceremony for the joint management procedures for the bachelor’s program in Digital Marketing in partnership with Leeds Beckett University

Representing the Institute of International Education was Assoc. Prof. Dr. Le Trung Thanh, Dean of the Institute of International Education. Representing the Faculty of Marketing was Assoc. Prof. Dr. Vu Huy Thong, Dean of the Faculty of Marketing and Head of the Executive Board for the LBU International Joint Bachelor’s Program in Digital Marketing at NEU. Staff members from both the Faculty and the Institute also attended.

The leaders of the two units—Assoc. Prof. Dr. Le Trung Thanh and Assoc. Prof. Dr. Vu Huy Thong—sign the cooperation agreement

To open the event, Assoc. Prof. Dr. Le Trung Thanh and Assoc. Prof. Dr. Vu Huy Thong signed the joint management agreement for the Digital Marketing program in partnership with Leeds Beckett University. This agreement will serve as a legal basis, clearly defining the functions and responsibilities of the respective management units, the functional departments of the Institute of International Education, and the lecturers of the Faculty of Marketing. Each unit and staff member clearly understands the responsibilities assigned to them under these joint management procedures.

The agreement was signed in a formal atmosphere reflecting the close ties between the two units

In response to the shortage of personnel in Digital Marketing, in 2022, the Faculty of Marketing and the Institute of International Education at NEU partnered with Leeds Beckett University (UK) to launch a new bachelor’s program in Digital Marketing. The program is now in its third year of admissions, attracting interest and inquiries from many applicants and parents.

A joint working session between the two units and the Leeds Beckett University delegation, led by Gaynor Cross, Director of the Bachelor’s Program in Digital Marketing at LBU

Founded in 1824, Leeds Beckett University currently ranks among the top 400–500 universities worldwide (Times Higher Education 2022) and has received a Silver award for teaching quality from the Teaching Excellent Framework. For the joint academic program in Digital Marketing, Leeds Beckett University provides the curriculum, learning materials, and learning data. All specialized Digital Marketing courses are taught in person by lecturers who travel from Leeds Beckett University to Vietnam. Students who complete the academic program will receive a bachelor’s degree in Digital Marketing from Leeds Beckett University and will be fully eligible to pursue further research and study at higher levels in Vietnam and abroad.

Leeds Beckett University lecturers with leaders of the two units and IBD students majoring in Digital Marketing on the first day of the new year in an NEU lecture hall

The ceremony concluded in a warm yet formal atmosphere, marking the sustainable cooperation and development between the Institute of International Education and the Faculty of Marketing at NEU.

There is confidence that the international joint bachelor’s program in Digital Marketing will continue to improve in quality and effectiveness as it is delivered, contributing to the University’s success and developing a high-quality workforce for society in the coming years.

Article and photos: Institute of International Education

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.