{"id":74688,"date":"2025-10-16T10:01:00","date_gmt":"2025-10-16T03:01:00","guid":{"rendered":"https:\/\/neu.edu.vn\/seminar-on-digital-transformation-in-publishing-at-national-economics-university\/"},"modified":"2025-10-16T10:01:00","modified_gmt":"2025-10-16T03:01:00","slug":"seminar-on-digital-transformation-in-publishing-at-national-economics-university","status":"publish","type":"post","link":"https:\/\/neu.edu.vn\/en\/seminar-on-digital-transformation-in-publishing-at-national-economics-university\/","title":{"rendered":"Seminar on \u201cDigital Transformation in Publishing\u201d at National Economics University"},"content":{"rendered":"

On October 15, 2025, National Economics University (NEU) organized a seminar on \u201cDigital Transformation in Publishing,\u201d a meaningful event marking the 20th anniversary of National Economics University Press.<\/em><\/p>\n

External guests attending the seminar included Nguyen Ngoc Bao, Deputy Director General of the Authority of Publication, Printing and Distribution; Hoang Dinh Chung, Director of the Digital Copyright Center, Vietnam Digital Communications Association; Nguyen Duc Dung, translator of the book \u201cDigital Transformation\u201d; and Assoc. Prof. Dr. Meritorious Teacher Phan The Cong, Senior Lecturer and digital transformation expert at Thuongmai University.<\/p>\n

Representing NEU were Prof. Dr. Nguyen Thanh Hieu, Vice President; Dr. Do Van Sang, Deputy Director in Charge of National Economics University Press; and Prof. Dr. Le Quoc Hoi, Editor-in-Chief of National Economics University Press. Also attending were representatives of the leadership of schools, departments, faculties\/institutes and centers; former leaders of National Economics University Press; staff members who have served at National Economics University Press over the years; and faculty and staff from across the University.<\/p>\n

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<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU,<\/em> delivers remarks<\/em><\/p>\n

In his opening remarks at the seminar, Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU, emphasized the importance of digital transformation in publishing, describing it as an inevitable trend as the Fourth Industrial Revolution spreads rapidly across the globe.<\/p>\n

According to Prof. Dr. Nguyen Thanh Hieu, publishing is an integral part of universities\u2019 education, research and knowledge dissemination activities. As a leading center for economics, management and public policy, NEU has always regarded academic publishing as a bridge connecting scientific research, teaching and society.<\/p>\n

Meeting the demands for innovation in the digital age requires publishing to move beyond digitizing materials toward comprehensive changes in mindsets, governance models, production methods and the digital capabilities of publishing personnel. NEU has been implementing a comprehensive digital transformation strategy across education, research, governance and academic publishing, viewing it as one of the pillars for building an open, modern knowledge ecosystem and sharing the value of science with the community.<\/p>\n

Prof. Dr. Nguyen Thanh Hieu expressed his hope that the seminar would serve as a forum for experts, managers and scholars to share experiences and introduce new models and technological solutions, helping advance innovation and sustainable development at National Economics University Press and in Vietnam\u2019s publishing industry.<\/p>\n

The seminar served as a forum for experts, researchers and publishing professionals to exchange ideas and share experiences and assessments of digital transformation trends in publishing\u2014a topic currently attracting particular attention both globally and in Vietnam.<\/p>\n

\"\"<\/p>\n

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\"\"<\/p>\n

Speakers share their insights during the seminar\u2019s open discussion session<\/em><\/p>\n

The open discussion session featured lively exchanges, with many questions focusing on the nature, trends and challenges of digital transformation in publishing. Experts, managers and lecturers discussed the differences between computerization, digitization and digital transformation, emphasizing that digital transformation is not merely the application of technology but a comprehensive restructuring of every stage in the publishing value chain, from content creation and editing to distribution and reader engagement.<\/p>\n

Many participants noted that prominent trends such as e-books, on-demand publishing, artificial intelligence (AI) applications and open publishing models are dramatically changing the publishing landscape in Vietnam and internationally. Alongside these opportunities, participants also identified major challenges related to awareness, human resources, infrastructure, copyright and information security\u2014factors that require close coordination among publishers, regulatory agencies and educational institutions.<\/p>\n

Notably, questions directed at students and lecturers opened up new perspectives on the role of individuals in the digital age. Accordingly, lecturers need to become \u201ccreators of digital knowledge,\u201d while students must proactively develop digital competencies, creative skills and an entrepreneurial mindset to participate in digital publishing.<\/p>\n

The discussion concluded with several important recommendations for effective and sustainable digital transformation: publishers need to develop a digital leadership mindset, invest in technological infrastructure, develop specialized personnel and promote cooperation among universities, technology companies and the academic community, working toward an open, modern and integrated knowledge ecosystem.<\/p>\n

\"\"<\/p>\n

Participants pose for a commemorative photograph at the seminar<\/em><\/p>\n

Article and photos: Department of Communications<\/strong><\/em><\/p>\n

\u00a0<\/p>\n

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

On October 15, 2025, National Economics University (NEU) organized a seminar on \u201cDigital Transformation in Publishing,\u201d a meaningful event marking the 20th anniversary of National Economics University Press. External guests attending the seminar included Nguyen Ngoc Bao, Deputy Director General of the Authority of Publication, Printing and Distribution; Hoang Dinh Chung, Director of the Digital Copyright Center, Vietnam Digital Communications Association; Nguyen Duc Dung, translator of the book \u201cDigital Transformation\u201d; and Assoc. Prof. Dr. Meritorious Teacher Phan The Cong, Senior Lecturer and digital transformation expert at Thuongmai University. Representing NEU were Prof. Dr. Nguyen Thanh Hieu, Vice President; Dr. Do Van Sang, Deputy Director in Charge of National Economics University Press; and Prof. Dr. Le Quoc Hoi, Editor-in-Chief of National Economics University Press. Also attending were representatives of the leadership of schools, departments, faculties\/institutes and centers; former leaders of National Economics University Press; staff members who have served at National Economics University Press over the years; and faculty and staff from across the University. Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU, delivers remarks In his opening remarks at the seminar, Prof. Dr. Nguyen Thanh Hieu, Vice President of NEU, emphasized the importance of digital transformation in publishing, describing it as an inevitable trend as the Fourth Industrial Revolution spreads rapidly across the globe. According to Prof. Dr. Nguyen Thanh Hieu, publishing is an integral part of universities\u2019 education, research and knowledge dissemination activities. As a leading center for economics, management and public policy, NEU has always regarded academic publishing as a bridge connecting scientific research, teaching and society. Meeting the demands for innovation in the digital age requires publishing to move beyond digitizing materials toward comprehensive changes in mindsets, governance models, production methods and the digital capabilities of publishing personnel. NEU has been implementing a comprehensive digital transformation strategy across education, research, governance and academic publishing, viewing it as one of the pillars for building an open, modern knowledge ecosystem and sharing the value of science with the community. Prof. Dr. Nguyen Thanh Hieu expressed his hope that the seminar would serve as a forum for experts, managers and scholars to share experiences and introduce new models and technological solutions, helping advance innovation and sustainable development at National Economics University Press and in Vietnam\u2019s publishing industry. The seminar served as a forum for experts, researchers and publishing professionals to exchange ideas and share experiences and assessments of digital transformation trends in publishing\u2014a topic currently attracting particular attention both globally and in Vietnam. Speakers share their insights during the seminar\u2019s open discussion session The open discussion session featured lively exchanges, with many questions focusing on the nature, trends and challenges of digital transformation in publishing. Experts, managers and lecturers discussed the differences between computerization, digitization and digital transformation, emphasizing that digital transformation is not merely the application of technology but a comprehensive restructuring of every stage in the publishing value chain, from content creation and editing to distribution and reader engagement. Many participants noted that prominent trends such as e-books, on-demand publishing, artificial intelligence (AI) applications and open publishing models are dramatically changing the publishing landscape in Vietnam and internationally. Alongside these opportunities, participants also identified major challenges related to awareness, human resources, infrastructure, copyright and information security\u2014factors that require close coordination among publishers, regulatory agencies and educational institutions. Notably, questions directed at students and lecturers opened up new perspectives on the role of individuals in the digital age. Accordingly, lecturers need to become \u201ccreators of digital knowledge,\u201d while students must proactively develop digital competencies, creative skills and an entrepreneurial mindset to participate in digital publishing. The discussion concluded with several important recommendations for effective and sustainable digital transformation: publishers need to develop a digital leadership mindset, invest in technological infrastructure, develop specialized personnel and promote cooperation among universities, technology companies and the academic community, working toward an open, modern and integrated knowledge ecosystem. Participants pose for a commemorative photograph at the seminar Article and photos: Department of Communications \u00a0 This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.<\/p>\n","protected":false},"author":9,"featured_media":49539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169,168],"tags":[],"class_list":["post-74688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-neu-newsletter"],"acf":[],"_links":{"self":[{"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/74688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=74688"}],"version-history":[{"count":0,"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/74688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/media\/49539"}],"wp:attachment":[{"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=74688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=74688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neu.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=74688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}