Is creativity a process or a moment?

According to Prof. Nancy Napier, for an individual, the moment of inspiration when a novel idea emerges—an “Aha! Moment”—cannot come from nowhere, out of nothing, but arises from a process of thinking and reflecting deeply on a topic or phenomenon. The accumulation of information and reasoning in the cells of the cerebral cortex eventually produces a surge of electrical impulses, when those separate points of accumulation suddenly connect and “Aha!”—a new solution, approach, or way of thinking is born.

A process leads to a moment. That is individual creativity. For an organization, a moment in turn leads to a process, because individual creativity, if effectively harnessed, will bring about innovation within the organization itself. How does that process unfold? How can it be fostered? How can each individual recognize that their moments of inspiration will be valued and put into practice by the organization, thereby enabling every member to reach new heights and turning the organization into a source of creativity and innovation?

The seminar “Innovation: From Individual Moments of Inspiration to Organizational Transformation” will help you understand the mechanisms for generating your own moments of inspiration. It will also offer insights from experts on how to foster and apply creativity and create a culture of innovation within an organization.

As a special gift, Prof. Nancy Napier will give copies of the original English edition of “Insight: Encouraging Aha! Moments for Organizational Success” to the most active audience members. Register now so you do not miss this special opportunity!

Time: 2:00–5:00 p.m., Tuesday, March 18, 2025
Venue: Conference Room B101, Building A2, NEU – 207 Giai Phong, Hanoi
Register for the event at: https://forms.gle/U36VE9kouBBtYDyFA

About the speakers:

Prof. Nancy Napier, former Director of the Center for Innovation Research and Consulting at Boise State University (United States), is a visiting lecturer at National Economics University (NEU). With more than 35 years of experience teaching and researching strategy and creativity, she has received numerous prestigious awards in Vietnam. She is the author of the well-known book Insight: Encouraging Aha! Moments for Organizational Success.

Dang Thuy Ha, Director of Consumer Behavior Research at NielsenIQ Vietnam, has more than 20 years of experience in market research in Vietnam. She is a member of the Expert Panel of the Ministry of Industry and Trade’s Vietnam National Brand Program.

Le Quoc Vinh is Chairman & CEO of Le Group of Companies, which comprises four member companies: Le Media, Le Bros, Le Digital, and Creativa—leading companies in Vietnam in publishing, journalism, communications, marketing, public relations, and event management.

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.