On the afternoon of September 21, 2024, in Ho Chi Minh City, cohorts 12 and 13 of the Executive MBA program successfully held a consultation session on “Strategic Directions for Sustainable Development at Dai Dung Group.” This annual activity forms part of the curriculum of the Executive MBA program at National Economics University (NEU).

An overview of the program

Representing Dai Dung Group at the consultation session were Trinh Van Huyen, Deputy General Director; Duong Van Anh, Chief Financial Officer; Pham Truc Linh, Director of the Supply Division; Truong Duc Hanh, Chief of Office; Luong Cong Tuan, Assistant to the General Director in charge of Sales & Marketing; Trinh Manh Cuong, Deputy Director of Supply; and other officers and employees of Dai Dung Group.

Representing NEU were Assoc. Prof. Dr. Bui Huy Nhuong, Vice President; Assoc. Prof. Dr. Vu Thanh Huong, Vice Dean in charge of the Institute of Postgraduate Education; supervising professors; representatives of the leadership of faculties, institutes, and departments across the University; and more than 120 students from cohorts 12 and 13 of the Executive – MBA program.

Assoc. Prof. Dr. Bui Huy Nhuong, Vice President of NEU, delivers remarks.

In his opening remarks, Assoc. Prof. Dr. Bui Huy Nhuong welcomed and thanked the delegates and distinguished guests from Dai Dung Group for attending the seminar and supporting the University’s students.

Assoc. Prof. Bui Huy Nhuong, Vice President of NEU, commended the Executive MBA students for their efforts to participate in and fulfill the requirements of the Fieltrips course at the company. He emphasized: “What distinguishes NEU’s Executive MBA program, in addition to its senior professors and teaching methods modeled on real-world practices in advanced countries, is the mandatory Fieltrips NEU component. It helps students connect with practice and solve the difficult problems currently facing businesses and organizations. Previous cohorts have excelled at identifying ongoing issues, diagnosing their causes, and proposing solutions for businesses. Leaders of organizations and businesses have highly valued all these results. After receiving consultations from Executive MBA students, many businesses have encountered and addressed similar situations. The students’ recommendations have considerable practical value for businesses.”

Assoc. Prof. Bui Huy Nhuong, Vice President of NEU, urged students in cohorts 12 and 13 to continue building on the spirit of previous cohorts and contribute more recommendations to the company. He expressed his hope that the students would have engaging experiences during their research at Dai Dung Group and in Ho Chi Minh City.

Trinh Van Huyen, Deputy General Director of Dai Dung Group, delivers remarks.

Speaking at the consultation session, Trinh Van Huyen, Deputy General Director of Dai Dung Group, highly valued the recommendations from NEU’s Executive MBA students. In a very short period—just over one day spent on site visits, listening to reports, collecting data, and other activities—the groups had identified many issues closely aligned with Dai Dung Group’s actual situation. Through discussions with the students at the seminar, Huyen hoped the Group would gain additional ideas for its strategic development direction. Deputy General Director Trinh Van Huyen also thanked NEU and expressed his wish to welcome NEU’s Executive MBA classes and receive their recommendations every year.

Assoc. Prof. Dr. Bui Huy Nhuong and Dai Dung Group leaders chair the consultation session.

Students shared numerous views and engaged in discussions on the topics presented at the consultation session, including: business strategy directions for Dai Dung Group; enhancing Dai Dung Group’s competitiveness; international marketing strategy directions for Dai Dung Group; improving the efficiency of business capital and advancing the IPO process at Dai Dung Group; and strengthening support for Vietnamese businesses to compete internationally: a case study of Dai Dung Group.

Following each topic, representatives of Dai Dung Group’s leadership and NEU professors would question the student groups, exchange views with them, and engage them in debate.

Representatives of the leadership of NEU and Dai Dung Group present gifts and pose for commemorative photos.

This annual field study activity for students in NEU’s Executive MBA academic program aims to closely connect classroom learning with actual operations in localities and businesses.

Some photos from the program:

Article and photos: Institute of Postgraduate Education & Department of Communications

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.