On the morning of May 18, 2025, the ISME Open day information event for the IBD@ NEU International Bachelor’s Program took place in a lively atmosphere at the A2 Grand Hall, National Economics University (NEU). Designed as an experiential space, the event offered parents and school students not only a comprehensive overview of the academic program, study pathways, and international transfer opportunities, but also opportunities to hear from and exchange views with lecturers, admissions staff, and current students.

Enthusiastic ISME staff, advisors, and students at the ISME Open Day 2025 information event

ISME Open Day 2025 welcomed more than 200 parents and school students, bringing a vibrant, energetic atmosphere to the A2 Grand Hall at NEU. Attending the event were Assoc. Prof. Dr. Vu Huy Thong, Dean of the Faculty of Marketing; Dr. Trinh Thi Thu Giang, Vice Dean of the Institute of International Education; and many faculty and staff members from the Institute. With attentive hospitality from staff and enthusiastic, professional advisors, the event not only provided comprehensive information about the academic programs but also gave parents and school students opportunities to experience the learning environment firsthand through a colorful series of interactive activities.

Dr. Trinh Thi Thu Giang, Vice Dean of the Institute of International Education, provides detailed answers to questions from parents and school students at the event

The event opened with an overview of the academic programs currently delivered and managed by the Institute of International Education: the IBD@NEU International Bachelor’s Program, offered in partnership with reputable universities in the United Kingdom and the United States, and the BBAE@NEU Bachelor’s Program in Entrepreneurship and Business Development. Information about fall 2025 admissions was also presented fully and clearly, covering majors, study pathways, international partners, tuition fees, and the accompanying ecosystem of experiential activities. This gave parents and school students a comprehensive understanding to help them make the most suitable choices for their future studies.

Assoc. Prof. Dr. Vu Huy Thong, Dean of the Faculty of Marketing, answers parents’ questions about the Digital Marketing major

In the next part of the event, the hall came alive with questions from parents and school students about academic programs, admissions procedures, and career opportunities after graduation. Academic specialists and University leaders answered these questions attentively and thoroughly, helping participants better understand their development pathways when studying at ISME@NEU. Through the professionalism and dedication evident in each presentation and response, the University reaffirmed its commitment to providing a high-quality educational environment, while inspiring confidence among those pursuing their dream of an overseas education right at NEU.

ISME Open Day 2025 unfolded in a vibrant atmosphere at NEU’s iconic A2 building—the “Building of the Century.” Enthusiasm filled the air as parents and school students had the opportunity to experience an educational environment of international caliber firsthand through special trial classes.

The hands-on sessions in Entrepreneurship, Finance and Banking, Marketing, and International Business Management were all led by dedicated lecturers with extensive practical experience who currently teach at the Institute of International Education.

The ISME advisory team attentively answered all questions about the academic programs and career opportunities, while exchanges with current students, impressive exhibitions, and interactive games made the day a memorable experience. Each school student found direction for the future, and parents gained greater confidence in the top-quality education at ISME@NEU.

Parents and school students take part in advising activities and hands-on trial classes at ISME Open Day 2025.

This ISME Open Day became even more vibrant and colorful with the participation of two prominent clubs: ISME Outdoor Club and Humans of ISME. The clubs brought a youthful, enthusiastic, and creative atmosphere, helping create memorable experiences for participants. From engaging interactive activities to an inspiring spirit of connection, the students made an important contribution to the event’s overall success. This summer, in particular, promises even more excitement with two standout events: the “Proactive Choice” Summer Camp and the “ISME Debate Contest”—opportunities for young people to test themselves, push their limits, and discover themselves through meaningful and challenging experiences.

IOC club members provide information about the “Proactive Choice” Summer Camp

The Humans of ISME club’s information booth for the “ISME Debate Contest”

ISME Open Day concluded with resounding success, leaving lasting impressions on the parents and school students who attended. Beyond providing access to important information about academic programs, the event offered valuable firsthand experiences through lively sample classes, personalized advising sessions, and an open space for interaction. Through these activities, ISME@NEU reaffirmed its pioneering position in developing high-quality human resources and its commitment to creating a learning environment that meets international standards—one where every school student can realize their potential, shape their future, and gain the preparation they need to become a global citizen. The value gained from this event will undoubtedly provide a solid foundation to help young people choose the majors and learning environments that best support their development.

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Text and photos: Institute of International Education