In the AI era, understanding customers has become more important than ever. AI technology helps businesses collect and analyze customer data effectively, providing important insights into customers’ purchasing behavior, preferences, and needs, thereby improving business performance. However, understanding customers in the AI era also presents new challenges, such as protecting personal information and ensuring transparency in the use of customer data and in understanding customers. What must businesses do to strengthen engagement and create better customer experiences, thereby building long-term relationships and improving business performance, while complying with data protection regulations to build customer trust?

To answer these questions, the IMD@NEU International Master’s Program at the Institute of International Education, National Economics University, is organizing a seminar on “Secrets to Personalizing the Customer Experience in the AI Era,” featuring leading experts in customer experience as speakers:

Time: 2:00–5:00 p.m., Tuesday, June 25, 2024

Venue: Conference Room G, Building A1, NEU – 207 Giai Phong, Hanoi

Register for the event at: https://forms.gle/sAsYctW13Fh1jwC78

About the speakers:

♦️ Dang Thuy Ha, Director of Customer Behavior Research, NielsenIQ Vietnam. She has more than 20 years of market research experience in Vietnam. She is a member of the Expert Panel for the Ministry of Industry and Trade’s Vietnam National Brand Program.

♦️ Mai Xuan Viet, Director of Transformation Management, MSB Bank; CCX international customer experience expert. He has many years of experience managing quality and customer experience at major corporations and banks such as Viettel, FPT, Techcombank, MSB, and VPBank.

♦️ Nguyen Quyen, Director of Customer Experience and Director of Business Development, F88 Financial Services Company. She has more than 19 years of experience in designing and developing customer service standards, as well as designing and improving customer experiences.

CONTACT: IMD@NEU International Master’s Program, Institute of International Education, National Economics University

Address: Room 1409, 14th Floor, Building A1, National Economics University – 207 Giai Phong, Hanoi

Hotline: +84 968 102 106

Email: info.imd@isneu.org

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.