On the afternoon of December 28, 2024, in Ha Long City, a delegation from the Faculty of Marketing led by Assoc. Prof. Dr. Pham Thi Huyen, Vice Dean of the Faculty of Marketing, together with master’s students in Marketing from Cohort 32, made a field visit and met with the Ha Long Bay Management Board.

Overview of the meeting

Welcoming and meeting with the delegation on behalf of the Ha Long Bay Management Board were Le Minh Tan, Deputy Head of the Ha Long Bay Management Board, and representatives of the leadership of its specialized departments.

Le Minh Tan, Deputy Head of the Ha Long Bay Management Board, speaks at the meeting

At the meeting, Le Minh Tan, Deputy Head of the Ha Long Bay Management Board, introduced the Board’s functions, duties, organizational structure and operations, as well as its communications and promotional activities for Ha Long Bay…

Assoc. Prof. Dr. Pham Thi Huyen, Vice Dean of the Faculty of Marketing, speaks at the meeting

Drawing on the information presented at the meeting and the information channels the master’s students had explored beforehand (the website halongbay.com.vn; the Ha Long Bay Management Board’s Facebook page…), the groups of master’s students and lecturers raised many questions. These focused on topics such as coordination in communications and promotional activities between the Board and relevant departments and agencies; issues related to management and communications; the Board’s goals and expectations for the operation of the website halongbay.com.vn; approaches to communications and promotion on other social media platforms such as TikTok; the promotion of several tours of Ha Long Bay; and the plastic-waste-free Ha Long Bay program…

A representative of the master’s students raises topics for discussion at the meeting

The Ha Long Bay Management Board answered all the questions fully, addressing the information sought in each question and by each group of master’s students.

At the conclusion of the meeting, on behalf of the delegation, Assoc. Prof. Dr. Pham Thi Huyen thanked the Ha Long Bay Management Board for giving the delegation an insight into its current activities and its coordination with relevant agencies in communications and promotion for Ha Long Bay. Assoc. Prof. Pham Thi Huyen also emphasized that communications and promotion for Ha Long Bay should not only attract tourists but also pay attention to conservation, and that rather than simply marketing on a massive scale, supply and demand need to be managed… For Ha Long Bay in particular, a World Natural Heritage Site, conservation is more necessary than ever.

Article and photos: Faculty of Marketing and Department of Communications

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.