On December 18, 2025, the Faculty of Marketing at National Economics University (NEU) organized a company visit as part of the Practical Studies 1 course in the master’s academic program in Business Administration (Marketing). The destination was DK Bike Electric Vehicles One-Member Co., Ltd. in Lang Son.

Faculty members and master’s students depart from Building A1 at NEU

At DKBike, the master’s students learned about the company’s founding, development and strategic vision on its journey to capture the Vietnamese electric vehicle market. Stories about DK Bike’s vision, perseverance and determination to overcome difficulties inspired the students and helped them understand the tremendous value of solidarity in running a business.

A meaningful visit by Cohort 33 master’s students from NEU’s Faculty of Marketing to the DK Bike manufacturing plant in Lang Son

As part of the program, Cohort 33 Marketing master’s students observed DK Bike’s modern electric vehicle production line firsthand. Faculty members and students also test-rode DK Bike’s electric motorcycle models and toured the spacious, modern grounds surrounding the factory. Seeing the development of 18 electric vehicle models, the students were amazed by the company’s journey to overcome difficulties and its resilience in recovering from a fire in 2023, affirming the strength of the DK Bike brand in the Vietnamese market.

That afternoon, groups of master’s students presented their research findings on topics assigned by DKBike to faculty members and company representatives. The groups applied the knowledge they had learned to practical assignments, including developing distribution channels and improving the customer experience at dealerships, designing a customer conference program, and proposing Digital Marketing solutions, to address marketing challenges the company needed to tackle in the coming period.

Master’s students present a digital marketing communications plan for DK Bike’s V2 product for the 2026 admissions season

Master’s students present the 2026 customer conference program

Master’s students present a launch plan for the DK Bike V2 electric vehicle

Representing the Faculty of Marketing, Assoc. Prof. Dr. Pham Thi Huyen thanked DK Bike Electric Vehicles One-Member Co., Ltd. for enabling the students to participate in the practical learning program. She also affirmed that this collaboration was a positive outcome, laying important groundwork for stronger academic links between the Faculty of Marketing and the company in the coming period. The Faculty of Marketing hopes that the two sides will move toward signing a long-term cooperation agreement, particularly in marketing strategy consulting and development.

Assoc. Prof. Dr. Pham Thi Huyen, Vice Dean of the Faculty of Marketing speaks after the groups’ presentations

Also at the meeting, Assoc. Prof. Dr. Pham Thi Huyen emphasized the Faculty of Marketing’s reputation for quality education, which remains closely connected to market realities, thereby contributing to the development of a high-quality marketing workforce that effectively meets the business community’s development needs.

During the discussion, Bui Thi Bich Dao, CEO of DK Bike, and Hoang Hanh, DK Bike’s Director of Sales and Marketing, provided objective and impartial feedback on the content prepared by the groups, giving them guidance on refining their solutions to make them more appropriate and practical. Through the company’s feedback, Cohort 33 master’s students from the Faculty of Marketing gained greater clarity and understanding of DK Bike’s operations, management, internal strengths and determination to bring high-quality products with pioneering designs to the market.

Assoc. Prof. Dr. Pham Thi Huyen and DK Bike’s Director of Sales & Marketing exchange gifts and pose for commemorative photos

The company visit provided comprehensive learning value for the master’s students by allowing them to experience a business environment, gather information and understand the company’s needs, and then propose marketing solutions to address practical problems. This activity not only helped learners consolidate their specialized knowledge but also developed their applied thinking, analytical skills and problem-solving abilities in a real business context. The high praise from MSc. Bui Thi Bich Dao, Director of DKBike One-Member Co., Ltd., affirmed the master’s students’ professional competence, initiative and ability to make substantive contributions to businesses. The learners’ ideas and perspectives were not only academic but also offered valuable input for DK Bike as it refines its development strategy, while laying a foundation for sustainable cooperation among the University, learners and the company in the coming period.

The program concluded with recognition of its ability to connect the University with businesses and theory with practice. It also demonstrated NEU’s consistent educational approach, which places learners at the center and strengthens cooperation with businesses to meet the increasingly demanding requirements of the labor market.

Article and photos: Faculty of Marketing

This is an automated translation. If you notice any errors, please contact the Department of Communications, National Economics University at phongtruyenthong@neu.edu.vn.